Going beyond the tools: Effective social media in policy communication

After years of focusing on tools and technologies, public communicators want to give social media more value than just a trendy 2.0 instrument. How can we integrate web communications into the global strategy of a public authority? How can we prepare administrations for new ways of interacting with the public?

http://youtu.be/Gh84Si5u7kE You can download a copy of the presentation here too.]]>