Going beyond the tools: Effective social media in policy communication

andywilliamsonDigital democracy, Europe, European Union, Open Government, Policy, Politics, Presentation, Social media, Video

After years of focusing on tools and technologies, public communicators want to give social media more value than just a trendy 2.0 instrument. How can we integrate web communications into the global strategy of a public authority? How can we prepare administrations for new ways of interacting with the public?

http://youtu.be/Gh84Si5u7kE You can download a copy of the presentation here too.]]>